Goliath Strikes Back

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.

Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.

Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce's industry overhaul. Don't get left behind.

What You Will Learn

• What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies
• How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful

• An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding
  Who This Book Is For
  Executives, business professionals, business students, andcurious laypeople

  Learn how to be an effective executive through case studies, principles, and methodologies presented in the book Analyze the structure, size, growth rate, and key growth and profitability drivers of six different industries, including consumer electronics, online entertainment, grocery, and more Study a step-by-step methodology that will allow you to create an effective strategy to boost the odds of capturing the ecommerce edge

  Autorentext
  Peter S. Cohan is Lecturer of Strategy at Babson College where he teaches strategy and entrepreneurship to undergraduate and MBA students. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups--three of which were sold for over $2 billion. Peter has written 14 books and writes columns on entrepreneurship for Forbes, Inc, and The Worcester Telegram & Gazette. Prior to starting his firm, he worked as a case team leader for Harvard Business School Professor Michael Porter's consulting firm and taught at MIT, Stanford, and the University of Hong Kong. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.

  Klappentext

  Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce s industry overhaul. Don t get left behind. What You Will Learn What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding Who This Book Is For Executives, business professionals, business students, andcurious laypeople

  Inhalt

  Part 1: Exploring Strategic Mindset by Industry.- Chapter 1: Introduction.- Chapter 2: Consumer Electronics.- Chapter 3: Video Entertainment.- Chapter 4: Newspapers.- Chapter 5: Groceries.- Chapter 6: Furniture.- Chapter 7: Logistics.- Part 2: Implications for Leaders.- Chapter 8: Leading Through Strategic Mindset.- Appendix: Notes.- <p