Good practices of internationalization of SMEs in Serbia

In today's competitive business environment the only way to survive is to stay in the arena or be ahead of others. It is well known that small and medium-sized enterprises are holders and key factors to raising the competitiveness of the economy. Through this work we shall try to understand the phenomenon of small and medium size enterprise (SME) internationalization. By examining various theories of internationalization and analyzing different entry modes to foreign market, by exploring motives behind internationalization and demonstrating the most common barriers to 'going international' we shall try to answer our main question. What are best practices of SME internationalization in Serbia?

Autorentext

After her master thesis, Slavica Stojkovic has made a next step by starting her own enterprise. With her extensive administrative, organizational and planning skills she combined this with the knowledge gained and without hesitation, stepped into the world of internationalization. By accessing new markets she is gaining new knowledge.