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Great Innovators and Their Legacies
Details
This is an anthology in which the contributors have drawn many connections between great feats of engineering and consumer markets between the nineteenth and twenty-first centuries. The engineers have been selected from many different specializations, from automotive engineering exemplified by Karl Benz, cosmetic engineering in the case of Estee Lauder, to digital engineering as developed by Larry Page and Sergei Brin of Google, and Marissa Mayer of Yahoo! They have show-cased these inspiring luminaries as well as nine others, because their life experiences as engineers and subsequently as "entrepreneurs" or "intrapreneurs", were considered enlightening and relevant to our own lives today. Each contributor in this anthology has highlighted his or her choice of engineer as the source of new inspiration for consumer markets, which have always thrived on innovation and creativity. Each writer connects innovative advancements in technology with the ways in which those developments crossed over into the commercial arena for the benefit of everyone.
Autorentext
Dr. Robert Pech researches and teaches management and innovation in engineering at Khalifa University of Science, Technology and Research. As an academic and consultant, he has wide experience in advising companies and tertiary institutions in adopting innovative approaches within their industries and providing staff and student development.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783659630071
- Editor Robert Pech
- Sprache Englisch
- Größe H220mm x B150mm x T9mm
- Jahr 2014
- EAN 9783659630071
- Format Kartonierter Einband
- ISBN 3659630071
- Veröffentlichung 10.11.2014
- Titel Great Innovators and Their Legacies
- Untertitel Inspiring feats of engineering and their impact on consumer markets
- Gewicht 227g
- Herausgeber LAP LAMBERT Academic Publishing
- Anzahl Seiten 140
- Genre Betriebswirtschaft