Greece: An Upcoming Event Destination

The event industry is a very fast growing industry
which is calculated in the tourism GDP. Events often
have a catalyst function especially when speaking of
the Olympic Games. Athens hosted the Games in 2004
and benefited from the Games regarding
infrastructure, media awareness and venues. The
in-depth analysis of secondary research showed that
Athens event industry had not been specifically
analyzed before. The primary research was used to
gain in-depth information from decision makers of the
Athens event industry and from buyers and participants.

Autorentext

Christina Häffner geb. Hohn studierte an der InternationalenFachhochschule Bad Honnef Bonn Tourism Management. Neben IhremAbschluß als Diplom Betriebwirtin (FH) absolvierte Sie an derUniversity of Brighton Ihren BA (Hons) in Tourism Management.Momentan arbeitet Sie im Bereich Produktmanagement bei derPhoenix Reisen GmbH.

Klappentext

The event industry is a very fast growing industrywhich is calculated in the tourism GDP. Events oftenhave a catalyst function especially when speaking ofthe Olympic Games. Athens hosted the Games in 2004and benefited from the Games regardinginfrastructure, media awareness and venues. Thein-depth analysis of secondary research showed thatAthens' event industry had not been specificallyanalyzed before. The primary research was used togain in-depth information from decision makers of theAthens event industry and from buyers and participants.