Green Advertising of Energy Companies
Details
My first doubt about green advertising by oil companies and energy companies has proven to be true. Only one of three companies turned out to be really engaged in green issues, whereas the others, although they claim to be green on their websites actually bring the message across that the situation today is okay, and that we should stick to real energy solutions. I do not want to say that these companies ignore the environmental issues but I got the impression that they want to make the consumer think that because the company is engaged the individual does not have to care.
Autorentext
Nach anfänglichen Versuchen des Toningeneurstudiums an der Universität Graz, Studium der Anglistik und Amerikanistik an der Alpen Adria Universität Klagenfurt. Spezialisierung auf Cultural- und Linguisticstudies.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783639231786
- Sprache Englisch
- Größe H220mm x B150mm x T6mm
- Jahr 2010
- EAN 9783639231786
- Format Kartonierter Einband (Kt)
- ISBN 978-3-639-23178-6
- Titel Green Advertising of Energy Companies
- Autor Michael Hartenberger
- Untertitel A Critical Look Beyond the Text
- Gewicht 177g
- Herausgeber VDM Verlag
- Anzahl Seiten 108
- Genre Sprach- und Literaturwissenschaften