Green Marketing

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.

Autorentext

O Dr. Vikas Nath está a trabalhar como Professor de Marketing no Instituto de Gestão e Investigação Bharati Vidypeeth de Nova Deli. Ele tem mais de 20 anos de experiência de trabalho como professor e administrador académico. As suas áreas de interesse são Green Marketing, Green Banking, Permission Marketing, Cause Related Marketing e Mobile Banking.