Green Marketing

This eclectic book named Green Marketing is based on the ecological footprints needed for the humankind. It enumerates on the significance of green marketing for a strategic endeavor to harbinger an environmental revolution of eco-friendly products. The book essentially duals on the eco-friendly products and their necessities for sustainable development along with socio-economical advancement. The book has scientifically embarked into the leeway of knowledge pertaining to a better world order with an ecosystem conducive to lifeforms. A cutting edge book redefined with innovative ideas and concepts of Green marketing.

Autorentext

El Dr. Bhubaneswari Bisoyi es profesor adjunto de la Universidad de Sri Sri, Odisha (India) en el departamento de la Facultad de Estudios de Gestión. El Dr. Biswajit Das es profesor de gestión en la Facultad de Gestión de KIIT, Universidad de KIIT, Odisha (India).