Green Marketing - An Overview

Green Marketing is a burning issue which gives the solutions to do business by less harming the environment. We all know that increasing global warming issues and pollution has created many peoblems and it is the high time to take some steps towards saving the fragile nature.Green Markeing is one of the solution. Today learned consumers have understood the importance of environmental friendly products. Many companies have taken steps to manufacture green products and save the environment. This book tries to give the overview of what exactly do we mean by Green Marketing and its importance.This book also explains about the challenges and problems faced in Green Marketing.Various marketing strategies have also been discussed to go green.

Autorentext

Prof.Vidya S.Gurav trabalha como Professora Assistente no Departamento de Estudos de Gestão no D.K.T.E.S's Textile and Engineering Institute, Ichalkaranji. Lida com Gestão de Marketing, Comunicação Empresarial e Ética Empresarial. A sua principal área de investigação é Marketing.