Grenzenlose Werbung

Where does advertising begin and end? How has its boundaryless dissemination been structured in the past and present? Have consumer cultures changed? What strategies generate emotional and behavioral patterns? What considerations critical of consumption exist in advertising films, recordings, TV programming and digital platforms? Twelve experts address these questions from an interdisciplinary perspective.

Autorentext

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.