Grocery Shopping Behaviour of Consumer on Mobile Apps

Consumer is the King of Markets today. With the advancement in technology the way of shopping has changed from traditional kirana stores to the modern mobile app based shopping. This book is a look into the behaviour of consumers purchase. The study mainly focuses on Indian consumers. The study in-depth describes the various aspects of details undertaken and step by step procedure to scientific data analysis. The results are shocking and very true. The marketers can benefit by the use of this study.

Autorentext

Anuja Shukla es candidata al doctorado en Gestión en el Instituto Educativo Dayalbagh, Agra, y posee los títulos UGC (NET), M.Phil, MBA y MA (Economía). Prof. Shiv kumar Sharma es profesor en el Departamento de Gestión del Instituto Educativo Dayalbagh (Deemed University), Agra. Es almnus de IIM-A. Ha evaluado más de veinte docenas de tesis.