Groupon.com - the Fastest Growing Company

This Work is an empirical study on groupon.com /it customers' elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon's Platform. The most interesting result referes on the behavioral impact these models have on customers' purchasing decisions.

Autorentext

My name is Marsida Fani. I am International MBA graduate at the Polytechnic University of Milan, Italy, also currently working in Tirana for Vodafone M-Pesa Shpk as Risk and Compliance Analyst. Before this degree, I obtained a Msc in Economics from the University of Siena, Italy.

Klappentext

This Work is an empirical study on groupon.com /it customers' elasticity demand according product categories. It embeds as well a literature review on e-commerce latest development and their role in the new digital era. Nevertheless, it is particularly analysed the role of trust and reputation in online trades. Through the Bertrand Model equilibrium it is shown what products variables ( price, category, other qualitative features) are required to reach a Nash Equilibrium in the deals offered by Groupon's Platform. The most interesting result referes on the behavioral impact these models have on customers' purchasing decisions.