Guide to a Successful Joint Fair Participation

Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.

Autorentext

Graduated BBA in 2012 from HAAGA-HELIA University of Applied Sciences, Helsinki. Majored in international business and marketing. One exchange semester in Pittsburg State University in the United States, spring 2011.