Gujarat Co-operative Milk Marketing Federation Ltd. (Amul) Raipur

This Study is about Amul Maretk Share in Bilaspur and its comparative Analysis. Amul is Market Leader in Butter, thus the rest of other products are facing tough competition. In this survey we try to find out customers view and their opinion about Amul Product and other company's products. The conclusion shows that Amul products are not market leaders in other product lines. For example, in the case of ice cream, Amul is far behind as compared to other companies.

Autorentext

Dr. Priyank Mishra M.Com. PGDM, P.G.D.C.A., Ph.D. Professore associato presso l'Università DR.C.V.R. con 15 anni di esperienza di insegnamento e guida.