Hearts and Minds

While the slogan Hearts and Minds" has retained its militaristic association, it has extended out into other sectors such as cultural programs as well as NGO involvement in relief, infrastructure-rebuilding, and educational efforts. This book provides the reader with some context and illumination to these issues.

This volume looks at a key component of recent US foreign relations, namely, its emphasis on «hearts and minds» as part of its cultural management of the global Other. The authors collected here analyze to what extent we can frame the intent and consequences of this term as a coherent policy, discussing how to think about foreign policy strategies that involve the management of cultural relations.

«Including fascinating first-hand and deeply-researched accounts of the workings of various US institutions (many of them 'cultural'), this volume is a must for an understanding of the power the US projects worldwide.» Professor Laleh Khalili, SOAS University of London

«This fascinating collection reveals the nuance and complexity behind a seemingly banal phrase.» Professor David Schmid, State University of New York at Buffalo

Autorentext

Matthew Chambers is Assistant Professor at the Department of American Studies and Mass Media, University of Lód´z, Poland. He has published a monograph on modernism and cultural poetics.

Inhalt

"Hearts and Minds" America's relations throughout the globe Intents and consequences Foreign strategy policies that involve the management of "cross-cultural" relations