High Performing, Intelligent companies within the Motor Industry of SA

The world's national economies are merging into an interdependent global economic system, commonly referred to as globalisation. Globalisation refers to "a shift towards a more integrated and interdependent world economy" (Hill, 2001:5). This book focuses on the lifting of sanctions in South Africa and opening of its doors to the global market, making the motor industry very attractive and competitive. The industry evolved from selling 11 different brands of vehicles to approximately 55 brands today. This meant that the industry was in a growth phase in the product life cycle and entry brands were to compete with increasing numbers of existing brands to increase sales and grow their market share. To retain or increase market share in the motor industry, companies would need to apply differentiated business strategies to gain a competitive advantage and remain competitive. This can be achieved if organisations are High Performing, Learning and Intelligent organisations. The author focuses on How to Get the Mix Right in becoming a High Performing , Learning and an intelligent organisation within the motor industry of South Africa and perhaps other industries as well.

Autorentext

Ich bin seit über 27 Jahren in der südafrikanischen Automobilindustrie tätig. Ich habe für OE-Hersteller wie Mercedes Benz of South Africa, M.A.N Truck and Bus S.A., UD Trucks und derzeit für Imperial - Alert Engine Parts gearbeitet. Ich halte auch Vorlesungen für die IMM-Module Sales Management, Marketing Management und Principles of Marketing für Abendstudenten.