HIV, Media, Public and Government: Perspectives in Malaysia

HIV/AIDS has been a growing public health problem in Malaysia for over three decades. To curb the spread of HIV/AIDS and to increase public awareness regarding the disease, numerous initiatives have been developed by various stakeholders. This book features the role of print media in circulating social marketing messages and programmes on HIV/AIDS to the public, the public's perceptions of the deadly disease as well as the roles of government, non-governmental organisations and media institutions in responding to the issues of HIV/AIDS in Malaysia.

A short but sweet introduction to the art of selling. A good starting point.

Vorwort
Learn in a week, what the leading salespeople learn in a lifetime.

Autorentext

THAM Jen Sern (Ph.D), professore assistente e responsabile del programma (programmi di master), Università Tunku Abdul Rahman (UTAR), Campus di Sungai Long, Selangor, Malaysia. Interessi di ricerca: relazioni pubbliche, comunicazione sanitaria e opinione pubblica. HASMAH Zanuddin (Ph.D), professore associato presso l'Università di Malaya. Interessi di ricerca: PR e politica dei media.

Zusammenfassung

The ability to sell products and services successfully is crucial to anyone who wants to advance their career.

Written by Christine Harvey, a leading expert on selling as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to achieve profitable sales.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!