Home staging on the housing market in Vienna

In order to better understand the topic of the thesis, the second chapter defines the umbrella term marketing and subsequently real estate marketing. This is followed by an explanation of visual marketing methods, including home staging and virtual reality (VR). For a detailed examination of home staging, the third chapter takes a closer look at its origins and then presents the state of research. The empirical part of the thesis takes place in the fourth chapter. Here, the survey on home staging in Vienna from the point of view of the real estate agents is presented first, including the structure, the implementation of the methodology and the evaluation of the results. The same is also described in the following chapter, whereby this is the survey on home staging in Vienna from the point of view of the clientele. Subsequently, the two surveys are compared with each other in order to show any similarities or differences. The thesis concludes with an answer to the research question and an outlook.

Autorentext

Celina Hütter, BA. Maturiert 2017, Bundesgymnasium Seekirchen. Von 2018 bis 2021 Bachelorstudium Facility Management und Immobilienwirtschaft an der Fachhochschule Kufstein Tirol.