Hospitality Consumer Lifestyles

The concept of lifestyle is not only helpful formarketers to target different segments, but also forpeople to understand themselves in terms of how theybehave and what they value. The most highly usedlifestyle instruments were developed between 1970and 1980, and those instruments focused onlifestyles in general, and were mostly constructedcommercially rather than published in academia. Thepurposes of this study are to construct aspecialized lifestyle instrument in the area ofhospitality examining how today's consumer engagesin hospitality activities in the United States, andfor segmenting today's hospitality consumers intodifferent hospitality lifestyle groups. The studyis reporting the general trend of US consumers'hospitality activities, and presenting threelifestyle segments-family-focused group, active-funlovers group, and secure inactive group-for currenthospitality consumers. The lifestyle information aswell as the segments can be helpful to readers for abetter understanding of today's consumers in theUnited States.

Autorentext

Fang-Yi Lin, Ph.D.: Studied Family and Consumer Sciences Education at Education, Nutrition, Restaurant/Hotel Management Department, Texas Tech University, Lubbock ,TX, U.S.A. Assistant Professor at Department of Tourism, Shih Hsin University, Taipei, Taiwan, R.O.C.

Klappentext
The concept of lifestyle is not only helpful for marketers to target different segments, but also for people to understand themselves in terms of how they behave and what they value. The most highly used lifestyle instruments were developed between 1970 and 1980, and those instruments focused on lifestyles in general, and were mostly constructed commercially rather than published in academia. The purposes of this study are to construct a specialized lifestyle instrument in the area of hospitality examining how today's consumer engages in hospitality activities in the United States, and for segmenting today's hospitality consumers into different hospitality lifestyle groups. The study is reporting the general trend of US consumers' hospitality activities, and presenting three lifestyle segments-family-focused group, active-fun lovers group, and secure inactive group-for current hospitality consumers. The lifestyle information as well as the segments can be helpful to readers for a better understanding of today's consumers in the United States.