How do you mobilize on issues that no one cares about?

Whether you are a manager of a company, a community or an institution, the same mechanisms come into play. Based on the case study of sustainable development within the Inov On group, interviews, readings, viewings and other resources, we will describe the means of mobilizing citizens/employees around issues of responsibility. How to mobilize around vital issues that "nobody cares about"? How can we give people the power to create the city together today, to meet the challenges of our century? How do we provoke commitment in this type of approach? After studying Inov On and the transformation methods used, we will see what science has to offer in terms of collective behavioural change: personal development, the power of emotions, concernement, ecopsychology, cultural change, the psychology of change, the role of fiction, the preparatory act of commitment, the commitment contract, the power of ambassadors, the importance of visibility, the power of the group. Whether you are a manager of a company, a community or an institution, the same mechanisms come into play.

Based on the case study of sustainable development within the Inov On group, interviews, readings, viewings and other resources, we will describe the means of mobilizing citizens/employees around issues of responsibility.

How to mobilize around vital issues that "nobody cares about"? How can we give people the power to create the city together today, to meet the challenges of our century? How do we provoke commitment in this type of approach?

After studying Inov On and the transformation methods used, we will see what science has to offer in terms of collective behavioural change: personal development, the power of emotions, concernement, ecopsychology, cultural change, the psychology of change, the role of fiction, the preparatory act of commitment, the commitment contract, the power of ambassadors, the importance of visibility, the power of the group.

Autorentext

Passionate about people and an experienced facilitator, Chloé LESAGE has been involved in accompanying people for 14 years to bring about individual and societal fulfilment. Her motto? Happiness and efficiency. Her sport? Women's rugby .