HOW TO IMPROVE BUSINESS MANAGEMENT USING THE RIGHT TOOLS?

This book deals with the introduction of management and production engineering tools in order to enrich the knowledge of companies, regardless of their size, but focusing on micro and small companies, which account for 54% of formal employment in Brazil. The Balanced Scorecard, PDCA Cycle and Kanban tools present visions and management models aimed at delivering the goals and objectives set by managers, as well as monitoring their achievement, which could result in a reduction in the percentage of companies closing down due to lack of knowledge of management tools in the short/medium term after opening. This book was written based on an analysis of information collected through case studies, scientific articles and data from the Brazilian context. In order to establish a good theoretical basis, authors dealing with entrepreneurship, management tools, strategic management and quality, strategic planning, business survival and employability in Brazil were researched.

Autorentext

Alexandre Rodrigues Quintas is a production engineer and works in large companies.Camila da Silva Rosolia Pereira is a pharmacist who works in the regulatory area and is a management researcher.Carlos Roberto Falcão de Albuquerque Junior holds a PhD in Engineering and is a university lecturer with over 20 years' experience.