How to Place Products Without the Use of Product Placement

The book contributes to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The book will also give an insight in how the different parties involved, handle the ethical issues around product placement and product placement with alcoholic beverages. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Televsion law has caused.

Autorentext

The authors of this book, Marie Jinnemo and Sandra Pettersson, began to study economics at Växjö University, now called Linneaus University, Sweden, in 2007. The last two years of their study programme the authors chose to focus on marketing. They graduated with a Degree of Master of Science in Business and Economics in June 2011.