Human Resource Management and Internal Marketing

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.

Autorentext

Teena Mishra holds a PhD. in Management.

Inhalt

1. Introduction 2. Thoughts on Internal Marketing 3. Internal Marketing Dimensions 4. Significance of Internal Marketing in the 21st Century 5. Implementation Strategy 6. Models of Internal Marketing 7. Internal Marketing, Human Resource Management, and Technology 8. Service Journey of Internal Marketing 9. Mechanism of Internal Marketing 10. Reorientation of Total Quality Management 11. Internal Marketing and Market Orientation 12. Internal Marketing and Service Quality 13. Internal Marketing and Commitment 14. Thoughts on Internal Marketing