HYUNDAI MOTOR ALGERIA: A Car Dealership in High Risk

Algeria was importing an average of 300,000 vehicles per year, which represented about 6 billion dollars per year. To counter this public expenditure, which drew directly from the national foreign exchange reserve, the government decided to switch to local production of vehicles and the partial and progressive ban on imports. The blow was very hard for the majority of car dealers. For the case of Hyundai Motor Algeria, which spent twenty years developing the brand in Algeria, the blow was fatal: its production file is refused. The brand is given to another operator, formerly himself a customer of Hyundai Motor Algeria. How to react in such moments of crisis? What strategy to take to continue to exist and save the company? Can we fight against a system? This is what we will try to see through the pages of this book.

Autorentext

Riad A. MERBOUT... Nació en Beb El Oued, ciudad de Argel, en 1975 y vivió su infancia en la Casbah de Argel. Se licenció en inglés en 1999 y obtuvo su doble título de Máster y MBA en la Universidad de la Sorbona de París y en el IAE de París. Apasionado de las estrategias empresariales, el marketing y la logística. Pero también por idiomas.