ICT Penetration in Indian Retail Stores: From Customers' Perspective

"ICT & Retailing" text seeks to fill this gap by providing concepts in a lucrative & easy to digestive manner with Indian retail industry perspective. A salient feature of this book is comprehensive illustration of various technologies adopted by Indian retailers with an easily understandable language. This book tries to cover Awareness, Perception & future Expectations of customers towards implementation of various technologies in Indian organized retail stores.

Autorentext

He holds his PhD degree in the context of ICT & Retailing . He has authored three books. He has presented/published research papers in Journal of national & international repute. Presently he is serving as an Assistant Professor in Gandhinagar Institute of Technology, Gandhinagar

Klappentext

ICT & Retailing text seeks to fill this gap by providing concepts in a lucrative & easy to digestive manner with Indian retail industry perspective. A salient feature of this book is comprehensive illustration of various technologies adopted by Indian retailers with an easily understandable language. This book tries to cover Awareness, Perception & future Expectations of customers towards implementation of various technologies in Indian organized retail stores.