Identitätspositionierungen der DAX-30-Unternehmen

Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies' representational texts, including slogans and mission statements.

Autorentext

Simone Burel, Heidelberg University / Mannheim, Germany.