Image of women in advertising spots in Benin

Image of the woman in the process of the gender approach, this thesis is a research that starts from the images of the woman projected by the official television, media with large audience to show that in Africa the gender approach to work or to be effective must start first of all from our smallest habits.these spots chosen in the book prove that the woman is still in the process of change of behavior remained at the same level.

Autorentext

Née au Bénin en janvier 1982 Raissa DAFIA Gbaguidi est de nationalité béninoise. Apres sa maîtrise en sciences du langage et de la communication elle est titulaire d'un master spécialisé en management stratégie et communication commerciale. Actuellement professeur de langue française elle est mariée et mère de famille.