Impact of Corporate Social Responsibility(CSR) on consumer behaviour

Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations

Autorentext

I am a fresh post-graduate in Business Management who possess strong willingness to learn new things, and proactive personality