Impact of CSR on Organizational Commitment

The book explores the relationship between the dynamic phenomenon of Corporate Social Responsibility and Organizational Commitment.CSR and Organization Commitment are studied through the dimensions developed by Carroll (1991)and Allen & Meyer (1990) respectively. The research for this book was conducted on managerial level employees of various Pakistani organizations, in order to study their awareness about CSR and whether the CSR activities practiced by their organizations have any impact on their organizational commitment. The results reveal significant information that can be implemented for the increase of Organization Commitment through the use of Corporate Social Responsibility.

Autorentext

Syeda Nazish Zehra Rizvi, Masters in Business and Information Technology, with specialization in Marketing, from IBIT, University of the Punjab, Lahore. Currently serving as Lecturer of Management and Marketing at the Institute of Business and Information Technology, University of the Punjab, Lahore.