Impact of E-Marketing on Consumer Purchase intention in LG, UK

This book analysed that E-marketing is the utilization of principles of marketing by the electronic media. Facebook, Twitter and YouTube are some of the most important tools and prove that the E-marketing allows the organization to manage the close relationship with end clients at little cost. Now, the customers have several options and the influence of e-marketing is greatly affecting their behaviour and attitude. It has altered the role of both in planning the marketing strategies of organizations.

Autorentext

Barai Mangal is originally from Afghanistan. At present, is living in the UK. He holds BA degree (H) from Jamia Milia Islamia University (JMI) Delhi, India, MBA Degree from Anglia Ruskin University, London. At the moment, Barai Mangal is a candidate of DBA (Doctor of Business Administration), first year.