Impact of Market Orientation on Organizational Performance

If you are interested in market orientation and want to know how this actually influence business performance then surely this book is perfect for you! In here, industry practices have been clearly analyzed where traditional marketing approaches are absent and product performance has also been added as an essential component to see the impact on different factors. Moreover, this book will give a comprehensive picture of the scenario of marketing for the alternative leather industry in Bangladesh.

Autorentext

Mr. Shadman Shakib is an independent researcher. He graduated from Independent University, Bangladesh (IUB) in Marketing. His research papers appear in journals such as European Journal of Business and Management, Global Journal of Management and Business Research and Scholars Journal of Economics, Business, and Management.