IMPACT OF NON-COMMERCIAL MARKETING IN THE CITY OF KISANGANI

This study analyzes the impact of non-commercial marketing in the fight against the phenomenon of street children in the city of Kisangani (DRC). Through an approach combining field survey and theoretical analysis, it assesses how awareness campaigns, community actions and communication strategies can influence social behaviors and promote the inclusion of vulnerable children.The results show that, although these initiatives have a moderate positive effect (average score 3.2/5), their reach remains limited due to the predominance of traditional media (posters: 40%, community meetings: 35%) and low use of digital tools (10%). The visibility of campaigns is judged to be average by 55% of respondents, reflecting a lack of coordination and resources. The work recommends increasing media presence, integrating social networks, strengthening collaboration between local players and NGOs, and implementing sustainable reintegration strategies including psychological and educational support. Non-commercial marketing, if well adapted to local realities....

Autorentext

Mehr als 14 Jahre Erfahrung, davon 6+ Jahre als Presseattaché (Gouv Tshopo) und leitender Angestellter (RTNC). Experte für Kommunikationsstrategien und Geschäftsentwicklung. Starke analytische Fähigkeiten für organisatorisches Wachstum und Medienpräsenz. Dreisprachig (Französisch, Englisch, Swahili). Fokus auf wirkungsvollen Lösungen.