Impact of Psychography on Investment: A Study of Investors in Satara

This research has made an attempt to study the various psychological factors affecting choice of Investment. Researchers have derived investor personality from responses of respondents to questions dealing with psychological factors. Further Researchers have also focused on the demographic profile of investors, investment preferences, investment objectives, time horizon for the investment, psychological factors affecting investments etc.

Autorentext

Ms. Amruta Bhurke is B.Com, MBA , M.Phil. from Shivaji Universirty, Kolhapur,Maharashtra, India . Currently working as Assistant Professor for Finance at Gourishankar Institute of Management Sciences, Satara. CA(Dr.) Vrushali Shah is working as Assistant Professor at KBPIMSR, Satara. She is a guide for M.Phil for Shivaji University, Kolhapur