Impact of the Culture and Advertising on Healthy Food's Consumption

This book discusses many vital elements related to the society's culture and its impact on the consumption of healthy food products. It also identifies the effects and the role of Advertising on this consumption.What distinguishes this book and motivates us to read it is its realism and professionalism in studying two different societies; Lebanese and Spanish, and thus comparing them with respect to this subject. In addition to that, the study determines the nature and the "profile" of the healthy consumer in general.

Autorentext

Dr. Rabih Kamal el Dine-Doctorado en administración de empresas (DBA) 2018 de BI-UK.-Preparación de propuesta y plan de investigación en la Universidad de Santiago de Compostela (USC) España 2015.-Master en economía-Universidad de Amien-Francia 2012.-Investigador económico, influenciador social y académico, participó en muchos talleres sociales.

Klappentext

This book discusses many vital elements related to the society's culture and its impact on the consumption of healthy food products. It also identifies the effects and the role of Advertising on this consumption.What distinguishes this book and motivates us to read it is its realism and professionalism in studying two different societies; Lebanese and Spanish, and thus comparing them with respect to this subject. In addition to that, the study determines the nature and the "profile" of the healthy consumer in general.