Implementing a CRM Tool

This book deals with the implementation of a CRM-tool at the example of Hansaflex Hydraulik GmbH and the impact that could arise on cost efficiency as well as profit efficiency. A further aim is to show hurdles and pitfalls when implementing such a tool, the huge costs that do not necessarily lead to an advantage and the problems in combining a CRM-tool with existing ways of selling and sales representatives. At the beginning there is a clear need to give a definition of the broad range of a CRM-tool including different types, software and approaches in general. Interviews with sales staff and management shall carry out the current situation and dominant methodology of collecting, saving and processing data of (potential) customers. In the end a summary, outcome and recommendation from an external point of view is given for Hansaflex Hydraulik GmbH considering advantages, disadvantages, problems and hurdles when implementing a CRM-tool as a basis for further arbitration.

Autorentext

Benedikt Johannes Fröschl, Bachelorstudium International Marketing und Sales Management sowie mehrere Masterstudien in der Betriebswirtschaft, ist beruflich wie auch privat von der Thematik E-Selling und Digitalisierung betroffen und auch begeistert. Deswegen beschäftigt sich das folgende Buch mit Erfolgskriterien im E-Selling Bereich.