Impulse Buying Behavior in FMCG

This book intended to explore the opportunities and gap in organized retail sectors. Also this book helps to students who are studying BBA, BBM and MBA as retail as an elective as well as sales professionals especially in Fast Moving Consumer Goods sector. This book creates an avenue to conduct further research in organized retail sector especially in Semi-Urban and Fast growing tier two metro cities in India.

Autorentext

Dr. Prasanna Kumar, profesor de gestión, actualmente en la Universidad K L, Andhrapradesh, India. Licenciado por la Universidad de Andhra en 1994. Se le concedió el doctorado. Ha participado activamente en la consultoría y la gestión de proyectos con organizaciones no gubernamentales. Hasta ahora ha publicado 85 artículos.