INDUSTRIAL MARKETING

Industrial Marketing is now known as Business-to-Business (B2B) marketing, is the sale of goods and services from one company to another. It involves the promotion of goods and services from one firm to another. Online marketing methods are frequently used in industrial marketing. Business organizations purchase items and services to achieve goals such as maximizing revenues, lowering costs, and utilizing reducing technology. The work of the industrial market is exclusively different, as all the forces of market that affect industrial demand. The managers of industrial market must react in a different way to change the markets develop products to meet these changes and market them in exclusively different ways to the target and sophisticate customers while maintaining corporate policies. Therefore, industrial marketers face many distinctive marketing situations. Further, the industrial market has been the back bone of the high standard of living enjoyed by consumers since the industrial revolution. It becomes compulsory for the policy makers to study the industrial marketing differently and to understand the industrial marketing problems.

Autorentext

Dr. R. Uma Devi is presently Assistant Professor of Commerce in Dr.S.R. K. Government Arts College, Pondicherry University, Yanam, Puducherry (UT), India with MBA, M. Com., M.A.( Hindi), M. Phil and Ph. D. She has an extensive teaching and research experience of more than 24 years. She published 7 Books, 28 Chapters & 60 Research Papers.