Industry 6.0 and Healthcare

The rapid evolution of Industry 6.0, characterized by hyper-automation, artificial intelligence (AI), Internet of Things (IoT), blockchain, and human-machine collaboration, is revolutionizing healthcare service marketing. This transformation enhances patient engagement, optimizes service delivery, and personalizes healthcare experiences. Industry 6.0 technologies enable predictive analytics for targeted marketing, AI-driven chatbots for customer support, and blockchain for secure patient data management. Additionally, real-time monitoring and automation improve operational efficiency, reducing wait times and enhancing patient satisfaction. This paper explores the integration of Industry 6.0 in healthcare service marketing, highlighting innovative strategies, technological advancements, and their impact on patient-centric healthcare.

Autorentext

Dr. Jayeeta Majumder Brainware University, Kolkata, India; Dr. Sourav Gangopadhyay Brainware University, Kolkata, India; Saptaparni Roy Chowdhury Brainware University, Kolkata, India.