Infonomics

Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply economic and asset management principles to the valuation, handling, and deployment of information assets. This for the chief data officers and other leaders in their struggle to help their organizations become infosavvy.

"Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels "the unruly asset" - data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications." Liz Rowe, Chief Data Officer, State of New Jersey

"A must read for anybody who wants to survive in a data centric world."Shaun Adams, Head of Data Science, Betterbathrooms.com**

"Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me." Ruchi Rajasekhar, Principal Data Architect, MISO Energy

"I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney's work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney's assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!" Matt Green, independent business analytics consultant, Atlanta area

"If you care about the digital economy, and you should, read this book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.

Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows:

• CEOs and business leaders how to more fully wield information as a corporate asset
• CIOs how to improve the flow and accessibility of information

• CFOs how to help their organizations measure the actual and latent value in their information assets.

More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy.

Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.

"Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels "the unruly asset" - data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications." Liz Rowe, Chief Data Officer, State of New Jersey

"A must read for anybody who wants to survive in a data centric world."Shaun Adams, Head of Data Science, Betterbathrooms.com**

"Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me." Ruchi Rajasekhar, Principal Data Architect, MISO Energy

"I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney's work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney's assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!" Matt Green, independent business analytics consultant, Atlanta area

"If you care about the digital economy, and you should, read this book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

Becoming data-driven is not just a game, it's a serious business contest that Laney shows you how to win. The insights, frameworks, and real-world examples throughout this book provide a complete picture of why and how to become an information-savvy organization. -Judd Williams, Chief Information Officer, NCAA Laney's work redefines information as a true strategic asset, and shows how we CDOs can be instrumental in unlocking new ways for companies to grow and be relevant in the new connected modern economy. -Rajeev Kapur, Chief Data Officer, Kimberly-Clark We will one day look back at Doug's work and say, it is the groundbreaking work that firmly put data and data leadership in the middle of the business arena not as the white elephant, but as the phoenix; a formal player at the boardroom table. -Althea Davis, Chief Data Officer, ABN AMRO Doug Laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace. Infonomics is an excellent field guide to knowing what actions can be taken to better measure, manage and monetize your company's data assets now and in the future. -Dr. Jim Short, Lead Scientist and co-founder of the Center for Large Scale Data Systems (CLDS) at the San Diego Supercomputer Center Infonomics provides a broad, deep and practical framework that information professionals can build on; it's full of real world illustrations and I think it is a seminal work. If you are serious about "treating information as an asset" then Infonomics is a must read. -Phillip Radley, Chief Data Architect, BT Group, plc. (British Telecom) Infonomics is a must read for business leaders who intend to succeed in data monetization, a requisite organizational capability for firms competing in the Digital Economy. Doug offers rich examples and detailed foundations that leaders can draw upon as they formulate their data strategies. -Dr. Barbara Wixom, Principal Research Scientist, MIT Sloan Center for Information Systems Research Doug Laney brings decades of practical experience to Infonomics, providing a stepwise framework for C-level executives to answer the 'Why' to monetize data question, as well as how to operationalize the monetization of data throughout the enterprise and position themselves to innovate, compete and lead in their markets. I recommend this book as a must read to enable full potential of all the idle data in your enterprise. -Gokula Mishra, Senior Director, Global Data & Analytics, Supply Chain, McDonald's Corporation Through a myriad of relevant examples, Doug successfully brings together data management, analytics, and economics in a book that offers practical guidelines to manage, improve, and monetize an organization's data assets. The book is not only a must read for Chief Data Officers, but for any other executive interested…