Infopreneurs

Infopreneurs looks beyond and beneath the hyperbole that currently surrounds Information Technology. Analysing many case studies, the book establishes that none of the more widely publicised methods have managed to create one strategically significant system. The true key lies within people with unique skills and knowledge who can bring IT and business together. Infopreneurs shows managers how to find these individuals in their organisation and how to facilitate their efforts and deploy their unique skills.

Inhalt
Corporate IT: Pass or Fail - The Information Resource - Changing Role, Changing World - Can Success Be Learned? - Strategy - Technology Transfer: The Key to Alignment - Ways to Recognise Infopreneurs - Creating an Information Culture - Sixteen Ways to Encourage Infopreneurship - Bibliography - Index