INNOVATION and CUSTOMER VALUE PERCEPTION

Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

Autorentext

El Dr. Vuong Quang Hung (Dr. Hung) es el Director General/Presidente de INNOVATOR Consulting group JSC., que es una empresa de consultoría de gestión y promoción comercial en Vietnam. El Dr. Hung es doctor en Administración de Empresas por laUniversidad de Tecnologíay Gestión dela Informaciónde Rzeszow (Polonia).