Innovation in ASEAN

This book focuses on innovation in the ASEAN such as Brunei, Indonesia, Malaysia andSingapore to demonstrate that it is contextually different to other geographic regionsdue to the climate, government structure and history. This book shows that innovationdevelops based on cultural and societal conditions.The aim of this book is to focus on how innovation occurs in Brunei, Indonesia,Malaysia and Singapore. Thereby focusing on the unique country elements of eachcountry but also exploring the integrated history of these countries. The book highlightsthese countries together due to Brunei and Singapore previously being part of Malaysiaand the fact that they are in close geographic proximity. In addition, this book statesthat all countries share the same language (Bahasa Indonesia or Malay), which is acommon cultural feature of these countries. In this book chapters focus on differentforms of innovationfrom social to technological. Thereby offering a holistic perspectiveabout how innovation occurs within and between these countries.

Focuses on ASEAN; Brunei, Indonesian, Malaysian and Singaporean perspectives of innovation Highlights the interlinkages in the ASEAN in terms of language and innovation pursuits Stresses the need for a geographic understanding of innovation within Southeast Asia

Autorentext

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.

Inhalt

1. Innovation in ASEAN countries.- 2. The Transformation of Embedded Means into Resources During Community-Based Venture Creation.- 3. Entrepreneurial Innovation Strategy in the Midst of Pandemic: A Case of Bersih Solution.- 4. Evolution of Entrepreneurship Development among Different Generations in Adopting Technology in Malaysia: Towards a Reconciliation for Collaboration.- 5. Mapping the field. A content analysis of the literature on entrepreneurial ecosystems and informality.- 6. A Growth Strategy Perspective: An Empirical Study on MSMEs in Salatiga during the COVID-19 Pandemic.- 7. ASEAN innovation: Future research ideas.