Innovation in Product Development and Marketing Process

Marketing is summation of all systematic and innovative functions which involve in value creation for customers and value capturing from customers in return. So Marketing is a continuous process of innovating products according to the exact need of customers. The marketers have to develop new products to keep pace with the continuous trend of changing culture and for technological advancement to fulfill modern customers' requirements. To survive from the decline demand of products and services, it is very crucial and inevitable to develop new products or update existing products according to the exact demand of customers. The continuous process of innovating and updating products and services is very needed to survive as well as to make a competitive edge in the industry. The main purpose of the research is to survey the market and get a clear idea about the consumer behavior regarding new kind of soap which will hold both antiseptic and beauty care quality in a single soap.

Autorentext

Md. Zainal Abedin,MSS,MBA,BBA (DU) & Mohammod Naymur Rahman, MBA,BBA (JnU) work as Asst. Professor and Lecturer in the Department of Business Administration of Z. H. Sikder University of Science & Technology respectively. They have four books and more than fifteen research articles jointly in different reputed national and international journals.