Innovation, Social Networks, and Service Ecosystems

This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital economy. This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

Explains how innovation relates to artificial intelligence, machine learning, big data, internet of things and digital platforms Examines managerial decision-making and the role of managers in enhancing innovation Focuses on the managerial aspects of innovation from both theoretical and practice perspectives

Autorentext

Jennifer D. Chandler is Associate Professor of Management at California State University, Fullerton, USA. She studies service innovation, technology, and the development of user-centric service systems.

Inhalt

1. Innovation from a Networked, Ecosystems Perspective.- 2. Plasticity: Toward a Better Understanding of Innovation.- 3. The Micro and the Individual Innovator.- 4. Innovation and Diffusion at the Meso Level.- 5. Macro: Innovation as Renovated Connections.- 6. The Importance of Being Human.