Innovation through Entrepreneurship Education

The globalized market is setting new standards for companies. In today's knowledge society, innovation and entrepreneurship are becoming decisive factors in remaining competitive. But how can entrepreneurial thinking and action be achieved? Contrary to popular belief, the "entrepreneurial spirit" has nothing to do with personality traits or an "entrepreneurial gene," but is rather the result of a learning process. This book provides the theoretical basis for this. In addition to a detailed review of the current state of research and a critical look at existing scientific approaches to entrepreneurship, this work focuses on the development of a process that can lead to entrepreneurial innovation based on cognitive conditions and learning steps. The innovation learning process is based on an interdisciplinary approach from educational science, psychology, and business administration and refers to the management theories of Joseph Schumpeter and Peter Drucker.

Autorentext

Dr. Désirée Anja Jäger is an expert in learning processes in the field of innovation and the future of work. She is a department head at the University of Zurich and founder of the Swiss boutique management consultancy Innovationlead. She offers strategic consulting and training for executives and companies.

Klappentext

The globalized market is setting new standards for companies. In today's knowledge society, innovation and entrepreneurship are becoming decisive factors in remaining competitive. But how can entrepreneurial thinking and action be achieved? Contrary to popular belief, the "entrepreneurial spirit" has nothing to do with personality traits or an "entrepreneurial gene," but is rather the result of a learning process. This book provides the theoretical basis for this. In addition to a detailed review of the current state of research and a critical look at existing scientific approaches to entrepreneurship, this work focuses on the development of a process that can lead to entrepreneurial innovation based on cognitive conditions and learning steps. The innovation learning process is based on an interdisciplinary approach from educational science, psychology, and business administration and refers to the management theories of Joseph Schumpeter and Peter Drucker.