Innovative actions in institutional memory communication: 100 years of CPF

This work focuses on institutional memory studies in the field of organizational communication. It identifies and points out types of communication innovations present in the CPFL 100 Years Project (2012), awarded by ABERJE in 2013. It presents actions, events, and products generated: thirty-four communication processes. It applies content analysis and establishes categories of innovation applied in communication processes, according to studies by Regina Rossetti (2013). The sample consists of seven outstanding actions from the CPFL 100 Years Project, characterized as innovative or innovated communication, according to the categories adopted. It concludes that there is innovation in the CPFL 100 Years Project. Creativity, alteration, transformation, modification, multiplication, leap, rupture, innovative subject, innovated object, and other striking characteristics characterized innovation in the communication of institutional memory. The research results highlight the presence of quantitative innovation attributed to the number of products, events, and actions developed and executed by the CPFL 100 Years Project, which totaled thirty-four communication processes and the multiplicity of languages present in the project's products and actions.

Autorentext

Master in Comunicazione - USCS/SP, post-laurea in Pubblicità ESPM. Membro del GENN- Gruppo di Studi sulle Nuove Narrazioni (ECA/USP-ABERJE). Ricerche: Processi Comunicativi, Memoria Istituzionale, Innovazione, Identità, Appartenenza e Comunità. Prof. FATEC-SP e SENAC-SP.