Innovative Research Methodologies in Management

Responds to the increasing challenge of conducting research in online environments with new technologies

Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, interactive scenarios, psychophysics and memetic algorithms

Offers insightful contributions from a range of skilled authors with diverse backgrounds across Europe and the USA

Autorentext

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University. Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals. Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC Bled School of Management, Slovenia.

Inhalt

1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka.- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall.- 3. Emotivity and Ephemera Research; Kip Jones.- 4. Abductive Thematic Network Analysis (ATNA) using ATLAS-ti; Komalsingh Rambaree.- 5. Diagnostic Measurement; Meghan Sullivan, Hongling Lao and Jonathan Templin.- 6. Incremental Optimization Mechanism for Constructing a Balanced Very Fast Decision Tree for Big Data; Hang Yang and Simon Fong.- 7. Bass Model with Explanatory Parameters; Mladen Sokele and Luiz Moutinho.- 8. A Brief Introduction to Evolutionary Algorithms from the Perspective of Management Science; Volker Nissen.- 9. Applications of Evolutionary Algorithms to Management Problems; Volker Nissen.- 10. An Exposition of the Role of Considerations Sets in a DS/AHP Analysis of Consumer Choice; Malcolm J. Beynon, Luiz A. Moutinho and Cleopatra Veloutsou.