Integrated Marketing Communications
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Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion).
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GarantieWeitere Informationen
- Allgemeine Informationen
- GTIN 09786130633301
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Genre Wirtschaft
- Größe H220mm x B150mm x T5mm
- Jahr 2010
- EAN 9786130633301
- Format Fachbuch
- ISBN 978-613-0-63330-1
- Titel Integrated Marketing Communications
- Untertitel Marketing Mix, Advertising, Brand Infiltration, Global Marketing, Public Relations, Sponsor (commercial), Marketing
- Gewicht 147g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 88
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