Integration of Supply Chain Elements and Performance Measurement

A supply chain is as strong as its weekest link. In order to strengthen the chain Integration is vital for today's business as the synergy of cooperative business practices avoid pooling of potential benefits with one or few companies and help all companies to grow. The integrated supply chain management takes into account the interests of all entities in the business process. The performance measurement should aim at improving global performance rather than company wide performance. This book guides for such an approach to integrated supply chain management.

Autorentext

Dr.C. Madhusudhana Rao graduated from The Institution of Engineers (India), obtained M.Tech in Induustrial Engineering from S.V. University, Tirupati and Ph D Degree from JNT University, Anantapur. The author has 10 yrs experience in industries and about 10 yrs experience in teaching. At Present working as Principal of Seshachala Inst of Tech,Putur