Intellectual Property Rights, Copynorm and the Fashion Industry

This book traces the development of the fashion industry, providing insight into the business and its interrelations with copyright law. It confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved.

Autorentext

Marlena Jankowska is an international lawyer specialising in intellectual property law and business, with a particular interest in fashion, sustainability and supply chains. She is an author, an advocate, a professor of Law and Director of the Center for Design, Fashion and Advertisement Law at the University of Silesia in Katowice, Poland. She is also Director of Intellectual Property Department with Paweczyk legal office, Warsaw-Katowice. She advises on Intellectual Property and Business Law as well as Brand and Supply Chain Management.

Inhalt

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Preface: the why

1 What is fashion? How social and cultural norms make the world of fashion glimmer and mesmerise

2 House of sartorial genius? History of imitation in the modern fashion industry

3 Fashion as creativity- and emotions-intensive sector. Business perspectives and intellectual property strategies

4 Copyrightability of fashion design in US and EU law: in search of a copynorm

5 Coloured by emotions: craft quality and seductive quality. Originality test revisited