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Intellectual Property Rights Management
Details
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Autorentext
Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.
Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.
Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.
Inhalt
- Introduction 2. IP Archetypes Rookies, Strategists, Dealers and Strategic Dealers 3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance Exercises
Weitere Informationen
- Allgemeine Informationen
- GTIN 09781137469526
- Lesemotiv Verstehen
- Anzahl Seiten 195
- Herausgeber Palgrave Macmillan
- Gewicht 3747g
- Größe H216mm x B140mm
- Jahr 2015
- EAN 9781137469526
- Format Fester Einband
- ISBN 978-1-137-46952-6
- Veröffentlichung 27.02.2015
- Titel Intellectual Property Rights Management
- Autor L. Alkaersig , K. Beukal , T. Reichstein
- Untertitel Rookies, Dealers and Strategists
- Sprache Englisch